Whirlpool Q4 2025

MDA North America

Key Highlights:

• Q4 sales: $2.6B (down 1% YoY)
• Operating margin: 2.8% (down 3.9 pts YoY)
• Full-year sales: $10.2B (down 1% YoY)
• Full-year operating margin: 4.9% (down 1.6 pts YoY)

Performance Metrics:

• Record number of new product launches drove share gains in H2 2025
• #1 market share position in U.S. and Canada maintained
• 80%+ of U.S. products manufactured domestically
• Cost actions delivered ~$200M, partially offsetting tariff impact

Market Conditions:

• U.S. industry up 1% in Q4 (57M+ annual units in U.S./Canada)
• Weak consumer sentiment despite slight market growth
• Existing home sales remain at 30-year lows
• Discretionary demand historically low due to housing market weakness

2026 Outlook: Whirlpool expects ~5.5-5.8% operating margin with $15.3-15.6B in sales, driven by 175 bps of price/mix improvement, $150M+ cost takeout, and continued new product momentum despite ~125 bps tariff headwind.

Electrolux Q4 2025

North America Business Area

Key Highlights:

• Q4 sales: 10.69 billion SEK (down 14% reported, down 2% currency-adjusted)
• Operating margin: -2.9% (loss of 312 million SEK)
• Full-year sales: 45.12 billion SEK (flat YoY currency-adjusted)
• Full-year operating margin: -1.3%

Performance Metrics:

• Organic sales declined 1.7% in Q4 vs. 17% growth in Q4 2024
• Market demand increased 1% in Q4 (driven by laundry)
• Industry pricing remained flat YoY despite tariff costs
• Previously implemented price increases withdrawn due to competitive pressure

Profitability Challenges:

• Significantly negative external factors (primarily U.S. tariffs)
• Currency headwinds from weakening USD
• High promotional environment (Black Friday quarter)
• Unable to pass through tariff costs to market

2026 Outlook: Electrolux expects neutral to negative North American market demand with continued tariff and cost pressures, targeting profitability improvement through ~3.5-4 billion SEK in cost efficiency across the company.

Samsung Q4 2025

Digital Appliances (DA) - Part of DX Division

Key Highlights:

• Visual Display/Digital Appliances combined Q4 sales: 14.8 trillion KRW (up 2% YoY)
• DA operating results: Negative in Q4
• Challenged by air conditioner low-demand season and U.S. tariff issues

Performance Metrics:

• DA earnings declined due to seasonal factors and tariff pressures
• Overall DX division (which includes appliances) had 1.3 trillion KRW operating profit in Q4
• DA segment included in broader Visual Display category reporting

Strategic Focus:

• Accelerating AI-product sales
• Expanding B2B, D2C, and subscription-based business models
• Pursuing HVAC growth via FläktGroup synergies
• Implementing profit-centric business structure with cost-efficiency initiatives

2026 Outlook: Samsung anticipates DA earnings improvement through AI-product sales expansion and seasonal recovery in air conditioner demand while strengthening premium market positioning.

LG Electronics Q4 2025

Home Appliance & Air Solution (HS Division)

Key Highlights:

• Q4 sales: 6.25 trillion KRW (up 4.6% YoY)
• Operating margin: -2.7% (down from -1.2% in Q4 2024)
• Full-year sales: 26.13 trillion KRW (up 5.3% YoY)

Performance Metrics:

• Achieved YoY sales growth through Two-Track strategy (premium + mass-tier segments)
• Expanded B2B, online, and subscription businesses
• Operating income declined YoY due to one-time voluntary buyout program costs and tariff pressures
• Minimized U.S. tariff impact through optimized global production footprint

North America Impact:

• U.S. tariff costs significantly affected profitability
• Implemented regional production expansion and price adjustments
• Successfully maintained competitive pricing despite cost pressures

2026 Outlook: LG expects to maintain sales growth by expanding AI-applied products and focusing on emerging markets while optimizing production footprint to secure profitability comparable to 2025 levels.

Q4 2025 Industry Comparison

The Q4 2025 results show a challenging environment across all major appliance manufacturers, with U.S. tariffs emerging as the dominant theme. Whirlpool's domestic manufacturing footprint provided relative advantage, enabling positive margins (2.8%) despite headwinds. LG achieved sales growth but faced margin pressure (-2.7%) from tariff costs and restructuring expenses. Electrolux experienced the most severe impact with -2.9% margins, unable to maintain pricing in the highly promotional environment. Samsung's DA segment struggled with seasonality and tariff issues but maintained strategic focus on AI-driven products. All manufacturers are implementing significant cost reduction programs ($150M+ for Whirlpool, 3.5-4B SEK for Electrolux) while navigating weak housing markets and elevated tariff costs heading into 2026.

GE/Haier data was not available at the time of this posting.